4 IDEAS TO PROMOTE AN ONLINE JEWELRY

Any business aims for a steady revenue stream. Yes, even a jewelry store. To ensure this, one of the most important aspects is the promotion - online and offline - of your shop. In this article, we have chosen to tackle online marketing, gathering 4 ideas to promote a jewelry store . Yours.

Managing a jewelry shop does not mean "only" keeping an eye on the accounts, inventory, orders and managers. It means, also and above all, building and cultivating a relationship with the customer , enhancing the staff and communicating their professionalism . Today, however, we focus exclusively on online promotion. Also because, if nobody knows your jewelry, it is difficult to be able to show how friendly and knowledgeable your staff is, how much your craftsmanship is sought and how your jewelry boutique is always in step with the times and in line with current trends .

That said, all that remains is to review the advice we have prepared for you.

Online promotion passes from offline communication

Before reading the tips on the online promotion of your jewelry, however, we would like to open a small parenthesis.

If on the one hand, in fact, having a good presence on social networks, a website on the first page on Google or an eCommerce sewn on the needs of its customers, represents a crucial element for the promotion of its jewelry; on the other, the importance of excellent offline communication takes over.

Also because, if you think about it, what are you going to share on your Facebook page ? What images will there be on your website ? And the photographs of your eCommerce?

Yes, the answer to this series of questions is only one: your jewels ; your creations; yourself. Also because I doubt you want to flood the web with stock photos, devoid of personality and unable to tell your company.

For this reason, we should not underestimate the ' importance of visual merchandising. A well-equipped showcase, personalized shoppers with which to delight your customers, or display stands for jewelry capable of highlighting your creations, all go in one direction: to make your customer dream .

And this is the starting point on which to build effective online communication.

Closed this parenthesis, it's time to take action.

# 1 Register your jewelry on Google My Business

If we told you that there is an easy enough way to be present on the first page of Google, how would you react? Here, close your mouth and open your ears well: My Business is the Google platform dedicated to the geolocation of companies, and it is an excellent promotional tool - totally free - that you can't miss.

Online searches are often accompanied by the name of your city. This happens when we are looking for a shoemaker, an electrician or a specific business, such as a jewelry or optician, for example. For these searches, Google, subject to authorization to be geolocated, returns a box with the map of the city and the shops around us.

All the jewelers in this screenshot have a Google My Business page. That's why we recommend you create one. By the way, setting it up is a breeze and doesn't take too long. Also, as you see, the card shows the ' opening hours , phone number and driving directions of your business . All useful information for your potential customers.

Of course, to make your My Business page more attractive, insert quality photos and ask your customers to leave a review. This last point can make the difference, both in terms of user conversion and for a better positioning among the various My Business cards, selected by Google.

# 2 Create a website

A website can prove to be an excellent promotional tool. Moreover, when we look for a service or product, we always (almost) goes to Google. And this is where you can and must be found.

“Wedding cufflinks ", “baptism chain ", “engagement ring ": all search keys that your website can intercept , to attract traffic interested in your jewelry. What are the search keys ? The questions we ask Google when we search for something.

Of course, creating a website capable of bringing traffic and customers is not such a simple operation. Moreover, if there are professional figures such as that of the SEO Specialist and the web developer, there must be a reason. Our advice, in fact, is to rely on a communication agency that knows how to plan an effective marketing strategy and, on the basis of this, build a web portal that has the right structure.

Read also: Websites offering free classified advertisements is an effective marketing tool for various products

# 3 starts a blog

Besides the My Business page and a website, to promote your jewelry you have another card to play: the company blog.

Imagine the blog as your personal online magazine. A magazine that cuts printing costs pollutes less and helps increase the perception of your brand, in the attentive eyes of readers. The same readers who periodically read your articles and, over time, will associate your name with the jewels.

In doing so, it is obvious that you do not only intercept potential customers, but improve the positioning of your website, (or eCommerce), instilling trust in people. In short, the blog, in addition to an effective promotional tool, is a way to retain and delight your customers.

As for the topics, you can range from tutorials to news on new collections. And again, give suggestions on how to match a pair of pearl earrings or straight to recognize a turquoise paste. As you can see, the possibilities for developing an editorial plan are many. But, as well as for the website, we advise you to look for professional bloggers to entrust the management of your blog. Or, if you have internal resources, with a propensity towards writing, you can invest in their training. A blog works best when telling the ' company is the company itself.

# 4 Promote your jewelry on social networks

Finally, don't forget to promote your jewelry through social networks. The website, in fact, may not be enough. That's why you need to communicate with your audience (potential and otherwise) through your corporate social channels. Facebook in the first place. Instagram and Pinterest are equally interesting, it's true, but try to focus on one platform at a time.

Having said that, try to ignore the likes, comments and shares on your page for a moment and replace them with a promotional tool that can convey your offers, within a radius of kilometers (set by you), from the place where you find your jewelry. In two words: online leafleting.

Obviously, as for the classic leafleting, the online one has a price. As you know, the ' Facebook membership is totally free . Advertising your posts, however, is not at all. Even if we don't talk about particularly high budgets. In short, the local advertising on Facebook is an excellent answer to many of your promotion needs. You just have to try.

Your ideas to promote an online jewelry

Google My Business, website, corporate blog and social networks. This is poker that can make you win the hand. The perfect game to promote your Jewellery for sale in Philippines the best way. What is your opinion on this? Do you have other suggestions, useful to advertise a jewelry store? Write in the comments and help us improve this article.