Tire pressure: which is the right one?

Safety in an automobile is essential. With ever more technological means it is essential to check each component: from the electrical department to the engine, from the bodywork to the tires. In the case of tires, it is important to assemble products with the right characteristics: measurements, seasonality and pressure. Just the pressure plays a fundamental role not only in terms of stability and drive ability, but also for safety . So what is the right tire pressure? How and when to check it? And above all: is it an operation that can be carried out alone without the help of professionals?

Because pressure is important

Correct tire pressure is essential for safe driving. The risks of incorrectly inflated tires are many and insidious. They include driving difficulties and can even lead to serious accidents.

Pressure too high or too low?

Pressure risks can affect both over-deflated and under-deflated tires.

If you travel with too low tire pressure , here are the possible consequences:

·         difficult driving, especially with steering ;

·         there is a risk of ruining the rim and its edges;

·         Safety problems when driving on wet roads , with poor adhesion to the asphalt and reduced braking distance.

 Read also: Sell ​​your car? Because it is better to rely on The Evaluator

The most serious risk, however, is linked to the possibility of an explosion of excessively deflated rubber.

Checking the tires is essential as even a tire that is too swollen is dangerous. Some consequences may be tire deformation and poor adhesion on the asphalt which can reduce driving comfort but also destabilize safety.

What is the right pressure?

Safety and durability are the principles to remember when it comes to tire pressure. A correctly inflated tire is not only safer, but increases its durability, increases performance and reduces maintenance costs.

The right pressure depends on the type of vehicle but above all on the type of tires.

The booklet of each vehicle shows the correct pressure of the relative tires , which generally oscillates around a very precise bar value:

·         for summer tires the pressure must be  between 2 and 3 bar ;

·         for winter tires, between 2.2 and 3.2.

How and when to check it

Checking the correct tire pressure is a check that should be done periodically just to avoid unpleasant situations. Control should also not be forgotten especially before a long journey in which many kilometers will be covered on the road. Your trusted tire dealer and the parent company of your vehicle will still provide you with detailed and specific information about your car and New Cars for Sale in Philippines.

How do you check the tire pressure?

Every time you make a summer or winter tire change, or if you buy a new train, your trusted tire dealer will check the pressure. And you can turn to him for any doubt.

But you can also check the tires independently, equipping yourself with some tools and sharpening your eyesight.

First of all, the tires must be checked when they are cold , as the use and the consequent overheating alter the pressure. Secondly, before checking with the appropriate tool, check with the naked eye whether the tires are too deflated.

Finally, you can take action using the pressure gauge, the tool that allows you to measure tire pressure with the "bar" unit of measurement. The instrument, which can be digital or manual , must be applied to the valve on the rubber. If the tires are too swollen, the valve can be opened or, on the contrary, the tire can be inflated.

Attention: in the case of do-it-yourself, special safety devices must be provided to avoid unpleasant accidents.

Read also: Tire change: which tires to buy?

4 IDEAS TO PROMOTE AN ONLINE JEWELRY

Any business aims for a steady revenue stream. Yes, even a jewelry store. To ensure this, one of the most important aspects is the promotion - online and offline - of your shop. In this article, we have chosen to tackle online marketing, gathering 4 ideas to promote a jewelry store . Yours.

Managing a jewelry shop does not mean "only" keeping an eye on the accounts, inventory, orders and managers. It means, also and above all, building and cultivating a relationship with the customer , enhancing the staff and communicating their professionalism . Today, however, we focus exclusively on online promotion. Also because, if nobody knows your jewelry, it is difficult to be able to show how friendly and knowledgeable your staff is, how much your craftsmanship is sought and how your jewelry boutique is always in step with the times and in line with current trends .

That said, all that remains is to review the advice we have prepared for you.

Online promotion passes from offline communication

Before reading the tips on the online promotion of your jewelry, however, we would like to open a small parenthesis.

If on the one hand, in fact, having a good presence on social networks, a website on the first page on Google or an eCommerce sewn on the needs of its customers, represents a crucial element for the promotion of its jewelry; on the other, the importance of excellent offline communication takes over.

Also because, if you think about it, what are you going to share on your Facebook page ? What images will there be on your website ? And the photographs of your eCommerce?

Yes, the answer to this series of questions is only one: your jewels ; your creations; yourself. Also because I doubt you want to flood the web with stock photos, devoid of personality and unable to tell your company.

For this reason, we should not underestimate the ' importance of visual merchandising. A well-equipped showcase, personalized shoppers with which to delight your customers, or display stands for jewelry capable of highlighting your creations, all go in one direction: to make your customer dream .

And this is the starting point on which to build effective online communication.

Closed this parenthesis, it's time to take action.

# 1 Register your jewelry on Google My Business

If we told you that there is an easy enough way to be present on the first page of Google, how would you react? Here, close your mouth and open your ears well: My Business is the Google platform dedicated to the geolocation of companies, and it is an excellent promotional tool - totally free - that you can't miss.

Online searches are often accompanied by the name of your city. This happens when we are looking for a shoemaker, an electrician or a specific business, such as a jewelry or optician, for example. For these searches, Google, subject to authorization to be geolocated, returns a box with the map of the city and the shops around us.

All the jewelers in this screenshot have a Google My Business page. That's why we recommend you create one. By the way, setting it up is a breeze and doesn't take too long. Also, as you see, the card shows the ' opening hours , phone number and driving directions of your business . All useful information for your potential customers.

Of course, to make your My Business page more attractive, insert quality photos and ask your customers to leave a review. This last point can make the difference, both in terms of user conversion and for a better positioning among the various My Business cards, selected by Google.

# 2 Create a website

A website can prove to be an excellent promotional tool. Moreover, when we look for a service or product, we always (almost) goes to Google. And this is where you can and must be found.

“Wedding cufflinks ", “baptism chain ", “engagement ring ": all search keys that your website can intercept , to attract traffic interested in your jewelry. What are the search keys ? The questions we ask Google when we search for something.

Of course, creating a website capable of bringing traffic and customers is not such a simple operation. Moreover, if there are professional figures such as that of the SEO Specialist and the web developer, there must be a reason. Our advice, in fact, is to rely on a communication agency that knows how to plan an effective marketing strategy and, on the basis of this, build a web portal that has the right structure.

Read also: Websites offering free classified advertisements is an effective marketing tool for various products

# 3 starts a blog

Besides the My Business page and a website, to promote your jewelry you have another card to play: the company blog.

Imagine the blog as your personal online magazine. A magazine that cuts printing costs pollutes less and helps increase the perception of your brand, in the attentive eyes of readers. The same readers who periodically read your articles and, over time, will associate your name with the jewels.

In doing so, it is obvious that you do not only intercept potential customers, but improve the positioning of your website, (or eCommerce), instilling trust in people. In short, the blog, in addition to an effective promotional tool, is a way to retain and delight your customers.

As for the topics, you can range from tutorials to news on new collections. And again, give suggestions on how to match a pair of pearl earrings or straight to recognize a turquoise paste. As you can see, the possibilities for developing an editorial plan are many. But, as well as for the website, we advise you to look for professional bloggers to entrust the management of your blog. Or, if you have internal resources, with a propensity towards writing, you can invest in their training. A blog works best when telling the ' company is the company itself.

# 4 Promote your jewelry on social networks

Finally, don't forget to promote your jewelry through social networks. The website, in fact, may not be enough. That's why you need to communicate with your audience (potential and otherwise) through your corporate social channels. Facebook in the first place. Instagram and Pinterest are equally interesting, it's true, but try to focus on one platform at a time.

Having said that, try to ignore the likes, comments and shares on your page for a moment and replace them with a promotional tool that can convey your offers, within a radius of kilometers (set by you), from the place where you find your jewelry. In two words: online leafleting.

Obviously, as for the classic leafleting, the online one has a price. As you know, the ' Facebook membership is totally free . Advertising your posts, however, is not at all. Even if we don't talk about particularly high budgets. In short, the local advertising on Facebook is an excellent answer to many of your promotion needs. You just have to try.

Your ideas to promote an online jewelry

Google My Business, website, corporate blog and social networks. This is poker that can make you win the hand. The perfect game to promote your Jewellery for sale in Philippines the best way. What is your opinion on this? Do you have other suggestions, useful to advertise a jewelry store? Write in the comments and help us improve this article.