Any business aims for a steady revenue stream. Yes, even a jewelry
store. To ensure this, one of the most important aspects is the promotion -
online and offline - of your shop. In this article, we have chosen to tackle
online marketing, gathering 4 ideas to promote a jewelry store . Yours.
Managing a jewelry shop does not mean "only" keeping an eye
on the accounts, inventory, orders and managers. It means, also and above all,
building and cultivating a relationship with the customer , enhancing the staff
and communicating their professionalism . Today, however, we focus exclusively
on online promotion. Also because, if nobody knows your jewelry, it is
difficult to be able to show how friendly and knowledgeable your staff is, how
much your craftsmanship is sought and how your jewelry boutique is always in
step with the times and in line with current trends .
That said, all that remains is to review the advice we have prepared
for you.
Online promotion passes from
offline communication
Before reading the tips on the online promotion of your jewelry, however,
we would like to open a small parenthesis.
If on the one hand, in fact, having a good presence on social
networks, a website on the first page on Google or an eCommerce sewn on the
needs of its customers, represents a crucial element for the promotion of its
jewelry; on the other, the importance of excellent offline communication takes
over.
Also because, if you think about it, what are you going to share on
your Facebook page ? What images will there be on your website ? And the
photographs of your eCommerce?
Yes, the answer to this series of questions is only one: your jewels ;
your creations; yourself. Also because I doubt you want to flood the web with
stock photos, devoid of personality and unable to tell your company.
For this reason, we should not underestimate the ' importance of
visual merchandising. A well-equipped showcase, personalized shoppers with
which to delight your customers, or display stands for jewelry capable of
highlighting your creations, all go in one direction: to make your customer
dream .
And this is the starting point on which to build effective online
communication.
Closed this parenthesis, it's time to take action.
# 1 Register your jewelry on
Google My Business
If we told you that there is an easy enough way to be present on the
first page of Google, how would you react? Here, close your mouth and open your
ears well: My Business is the Google platform dedicated to the geolocation of
companies, and it is an excellent promotional tool - totally free - that you
can't miss.
Online searches are often accompanied by the name of your city. This
happens when we are looking for a shoemaker, an electrician or a specific
business, such as a jewelry or optician, for example. For these searches,
Google, subject to authorization to be geolocated, returns a box with the map
of the city and the shops around us.
All the jewelers in this screenshot have a Google My Business page.
That's why we recommend you create one. By the way, setting it up is a breeze
and doesn't take too long. Also, as you see, the card shows the ' opening hours
, phone number and driving directions of your business . All useful information
for your potential customers.
Of course, to make your My Business page more attractive, insert
quality photos and ask your customers to leave a review. This last point can
make the difference, both in terms of user conversion and for a better
positioning among the various My Business cards, selected by Google.
# 2 Create a website
A website can prove to be an excellent promotional tool. Moreover,
when we look for a service or product, we always (almost) goes to Google. And
this is where you can and must be found.
“Wedding cufflinks ", “baptism chain ", “engagement ring
": all search keys that your website can intercept , to attract traffic
interested in your jewelry. What are the search keys ? The questions we ask
Google when we search for something.
Of course, creating a website capable of bringing traffic and
customers is not such a simple operation. Moreover, if there are professional
figures such as that of the SEO Specialist and the web developer, there must be
a reason. Our advice, in fact, is to rely on a communication agency that knows
how to plan an effective marketing strategy and, on the basis of this, build a
web portal that has the right structure.
# 3 starts a blog
Besides the My Business page and a website, to promote your jewelry
you have another card to play: the company blog.
Imagine the blog as your personal online magazine. A magazine that
cuts printing costs pollutes less and helps increase the perception of your
brand, in the attentive eyes of readers. The same readers who periodically read
your articles and, over time, will associate your name with the jewels.
In doing so, it is obvious that you do not only intercept potential
customers, but improve the positioning of your website, (or eCommerce),
instilling trust in people. In short, the blog, in addition to an effective
promotional tool, is a way to retain and delight your customers.
As for the topics, you can range from tutorials to news on new
collections. And again, give suggestions on how to match a pair of pearl
earrings or straight to recognize a turquoise paste. As you can see, the
possibilities for developing an editorial plan are many. But, as well as for
the website, we advise you to look for professional bloggers to entrust the
management of your blog. Or, if you have internal resources, with a propensity
towards writing, you can invest in their training. A blog works best when
telling the ' company is the company itself.
# 4 Promote your jewelry on
social networks
Finally, don't forget to promote your jewelry through social networks.
The website, in fact, may not be enough. That's why you need to communicate
with your audience (potential and otherwise) through your corporate social
channels. Facebook in the first place. Instagram and Pinterest are equally
interesting, it's true, but try to focus on one platform at a time.
Having said that, try to ignore the likes, comments and shares on your
page for a moment and replace them with a promotional tool that can convey your
offers, within a radius of kilometers (set by you), from the place where you
find your jewelry. In two words: online leafleting.
Obviously, as for the classic leafleting, the online one has a price.
As you know, the ' Facebook membership is totally free . Advertising your
posts, however, is not at all. Even if we don't talk about particularly high
budgets. In short, the local advertising on Facebook is an excellent answer to
many of your promotion needs. You just have to try.
Your ideas to promote an online
jewelry
Google My Business, website, corporate blog and social networks. This
is poker that can make you win the hand. The perfect game to promote your
Jewellery for sale in Philippines the best way. What is your
opinion on this? Do you have other suggestions, useful to advertise a jewelry
store? Write in the comments and help us improve this article.
